This is what Tutte describes in §IV.3, where he shows how to build Blk3(G, A).
In §IV.4 Tutte shows how cleavages correspond to virtual edges, but he does not show how to build Blk3(G) directly using cleavages. I outline the process here.
A plane graph is a graph G embedded in the plane. (It is not a graph. It is a picture of a graph.) The plane graph divides the graph into regions; we call two regions adjacent if they are separated by a common boundary edge. (An isthmus will have the same region on both sides; we treat this as a common boundary of that region with itself.) The planar dual of G is the graph G* obtained as follows:
G* can depend on the plane graph, i.e., the drawing of G, not just the abstract graph G. Thus, G doesn't necessarily have a unique dual graph. However, G* is always connected.
For the fundamental properties we'll assume (for simplicity) that G is connected.